The official date has not been announced yet, but it usually falls during the second week of July.
Black Friday is a big deal day that falls in November, but many retailers have added Black Friday in July sales, including Best Buy and Amazon (which features Prime Day). Expect discounts in nearly every product category.
Apple unveils its new products every year at its keynote in September. Typically, older models will drop in price after the keynote, so all customers, whether looking for the latest Apple technology or a better deal on Apple products, will begin looking for new smartphones in September each year.
Christmas is a favorite holiday in the United States, and it is typical for families and friends to give each other gifts. Most retailers will have a special promotion, release a new product, and organize their marketing efforts around gift ideas.
Toys. Toys are a popular Christmas gift, and stores generally host big toy sales as the holiday season draws to a close.
Christmas decorations. Beginning the day after Christmas, shop sales for deep discounts — often upward of 50% — on decorations, wrapping paper, ornaments, artificial trees and similar seasonal fixings.
Black Friday is the day after Thanksgiving every year, and it is the largest shopping day in the United States. Most retailers will offer a discount or promotion lasting through the following weekend and Cyber Monday.
Common products Americans are looking for at this time include:
Electronics. Electronics like tablets, laptops and gaming systems take center stage during Black Friday sales. Look for discounts on smartphones and activity trackers, too.
Home appliances. Reserve your major home appliance purchase — refrigerator, washer, dryer, dishwasher, etc. — for Black Friday deals. Often, sales can also be found throughout the month.
Tools. Home improvement stores discount tools, ladders and toolboxes during Black Friday promotions.